Online Marketing Update

I've just gotta love all the creative blogs out there in bloggerspace and their cool graphics. I constantly click on the 'next blog' link in eager anticipation of what I will see and read next. Its no wonder then that business (for better or worse) is exploiting this Brave New World. It therefore seems appropriate for us SOHO entrepreneurs to also 'get on the band wagon'.

Many people are now using blogs instead of websites for their internet promotions. As a result these folks are asking how to get more blog traffic. Actually the rules of internet traffic don't really change so that most of the proven techniques still apply.

Another method that generates this sort of 'targeted traffic' is to make comments on blogs with offerings in the same niche as your product(s). However, please don't commit the offense of 'drive-buy blogging'! You need to make intelligent, relevant remarks as opposed to just spamming out stuff like 'Nice site!'

Making comments on a regular basis can also generate Trackback Links which result when you include quotations in your blog from other people's blogs. The Trackback feature informs the other blogger that you have commented on their blog. This creates a link from another blog to your blog.

My primary source of info on generating blog traffic is asking successful internet marketers who have 'been there and done that' for their advice and assistance. This requires some homework to find these folks and make contact. I have discovered some organizations of internet marketing professionals that will allow this kind of access. Wealthy Affiliate is one good choice but Veretekk is my hands down favorite.

Blogging combined with other Social media is a very powerful platform used by millions to discuss likes, dislikes and perspectives on news. You are very likely to discover conversation on topics pertaining to your product or brand on these social channels. This presents a golden opportunity for you to join the discussion and by doing so to strengthen your online sphere of influence.

SEO Overview

What is the importance of achieving a high Page Rank for the pages on your site? What's the deal with backlinks (links to your site from other sites)? The Prime Directive of basic SEO (search engine optimization) is getting a web site to the top of search engine result pages (SERP's) through the use of relevant backlinks. In the oldtime vernacular of vaudeville and burlesque proper SEO can make you the 'Top Banana'! This provides my segway to a photo of 'banana spiel' artist Phil Silvers.

SEO is all about consistently getting back links and Page Rank after the due diligence of optimizing domain names, subdomains, keywords and keyword phrases. When Google performs 'hard crawls' they begin with highest ranked pages which means Google views your sites more often as your page ranking improves. Therefore, as you create new sites you can raise their page rankings with backlinks from your higher ranked pages and so on and so on. Is anyone ancient enough to recognize the original 'Google Crawler'?

One source of Off-Page SEO are web directory lists wherein you submit your link. Be sure, however, to check the PageRank, price and relevance of these web directories. http://LiveArticles.Info seems to be a good source of info on web directory submissions.

Optimal SEO can result from a detailed 3 part strategy.

1. Keywords
   
   You need to study hundreds of keywords so you know exactly those keywords you want search engines to index you for - free keyword tools work just fine


2. Meta Information
   
   Includes title and description tags that tell search engines what you are about so they can give you ranking. Example: Antiques|AntiquesToday.com for the title. Description should be kept to 2 or 3 lines about your website. Keywords - best to use 10 or less keywords so you won't be seen by search engines as a 'keyword stuffer'.


3. Marketing Plan
   
   SEO Marketing thrives on article marketing and mass article submissions which yield quick and abundant backlinks. When you write and submit articles to directories you will be able to place backlinks with anchor text in your Author Bio Box. When you submit sufficient articles to the proper number of directories you will find yourself indexed for the keywords you choose in a short space of time.

Not all web pages find their way into Google's index. Only those considered to be of high quality with relevant keywords are indexed. It is often advantageous to work with a like-minded team of individuals such as Veretekk subscribers. We use the Veretekk Automated Marketing System to build business opportunities. Unlimited Training is Free.

Veretekk is suitable for home based or brick and mortar businesses. The home based path is my venue of choice. It can be profitable and satisfying but requires time, education and effort. I got tired of living like the folks in this graphic and decided to '...take arms against a sea of troubles and by opposing end them'.

Good Night Mrs. Levinson - wherever you are!

No Cost Online Opportunities

I have developed a case of writer's block regarding my blogging but I have the solution. You see, I've been reading so many advice articles on what to do and not do that I fell into an impasse and just kept looping back and forth in an infinite indecision loop. From now on I will follow the example of a great and prolific author I revered for many years. The great science fiction author, Isaac Asimov, said in his autobiography that he didn't have time to revise and edit his writing so he simply got it right the first time. I certainly lack his talent but nonetheless I'm going to muddle through from now on and just 'Get 'er done'.

It seems to me that those techniques of Internet Marketing that result in great SEO, sales, lead generation and large affiliate downlines work regardless of the products promoted. I suppose this might lead to the conclusion that high cost, high profit products would be the best prospects. I tend to agree with this but folks like myself on miniscule budgets might not be able afford these kinds of promotions - at least in the beginning. Therefore I choose No Cost or Low Cost products and MLMs so I can concentrate my resources on marketing and SEO.


I guess the word FREE has pretty much become negative in connotation and if you use it too much in your emails they may be relegated to the SPAM file. So I use the more politically correct NO COST label. Another kind of pet peeve of mine is the use of 7's. What I mean is there's a bunch of offers out there that cost $77 or they are only $47 (but a $77 value). I guess these promoters feel the old 9's paradigm is too trite ($9.99, $29.99, $99.99 etc) - maybe they're right.


Did I mention that I intend to intersperse comments about the news, humor, history and interesting or unusual (at least to me) pictures & graphics? Why, because I can do it! All my life I've planned and plotted to start this business or that and be my own boss working from home. This means to me that I can be listening to music, watching tv, eating, having a beer, or wearing t-shirts, bermuda shorts, baseball caps, berets, 10 gallon western hats, 'Bubba' teeth and even those funny glasses with big nose and eyebrows. This way my YouTube videos may be funny enough to offset the boring bragging gibberish that seems to be everywhere. Its time I have some fun and 'do it my way'! I may be retired but I've got an office at last set up my way with my decor, toys, goodies and accoutrements. I get to pick my own hours, days and quality time!


I'm not so sure what this graphic I found HERE is trying to tell me but somehow I like it. Maybe I will create a similar graphic that shows me about to grab piles of gold or large denomination bills. Isn't that pretty much the level of the many ridiculous 'get rich quick' ads that flood the internet? I confess, though, I use them too! BUT, I don't promise fantastic profits in hours, days or weeks with little or no marketing knowledge or experience. I use them to get attention before I discuss what it really takes to create income - Hard Work, Education and Cash Investment. I pick my workdays but they are 12 hour days!

The first step in becoming successful in direct or internet marketing is getting the set of values best suited to your endeavors. A great presentation on this subject is Robert Kiyosaki's book, Rich Dad, Poor Dad. While making no disparaging commentary on the 'Employee' mindset he Argues that a good education and a secure job are not guarantees for financial success, and describes six guidelines for making money work for you. Watch His Video


I am currently working with a diverse team of like minded individuals at Veretekk to build business opportunities. We combine our efforts to obtain high positions in Google and other search engines for high level keyword phrases. Its simply smarter for many people to do a little instead of one or a few people doing a lot. This team approach can achieve the SEO it takes to generate the traffic and customers needed for success. Here are a few No Cost Offers.

As Craig Ferguson likes to say: "Its a Great Day for America" and it warms my heart when he says it. In fact I start out my day by listening to Kate Smith sing 'God Bless America'. You can listen on YouTube or on a little page I created. Did you know the expression: 'Its not over untill the fat lady sings.' is an unkind epithet but nevertheless a tribute to this Great Lady of Song. I suppose it referred to her weekly tv show.

I'm actually here to blog about small business and opportunities for 'the small guy or gal' to start and promote online income ventures. I am frankly one of these struggling small people and I hope to discuss the relevant issues in an open and honest fashion. As time goes by I hope to gain authority but never become dogmatic. I wholeheartedly appreciate any comments and corrections from fellow students and/or more knowledgeable folks. I also reserve the right to insert occasional irrelevant jokes, graphics, etc. as my mood dictates.

The Small Business Monitor, published twice yearly by American Express Open, focuses mainly on small business hiring, investment plans and general marketing outlook. This survey points out that about 58% of business owners describe their current status as just "staying afloat". Another 21% describe their status as "sinking". It seems, in fact, that those entrepreneurs who perceive the economy as improving have dropped from 26% to 18% over the last 3 quarters.
Can darker days be ahead? More and more folks think we live in 'end times'.

I suppose you are wondering what the remaining 21% of business owners had to say. These folks are 'Riding High' and flourishing despite the floundering ecomomy. Daniel Kehrer at Business.com believes there are 6 'secrets' behind these successful entrepreneurs and you can check him out.

The Veretekk Automated Marketing System is where my wife and I have chosen to hang our entrepreneurial white hats. This system can't be described in a few sentences, paragraphs or even chapters so Sherry and I will be explaining it in an ongoing effort across many future blogs. I think most people will agree we need to generate thousands of daily leads, create hundreds to thousands of backlinks, continue learning about internet technologies and trends, have an email marketing system that sends many millions of non-spamming email campaigns and, of course, utilize professional web hosting and register numerous domain names. This would be a good starting point in building the foundation of a successful internet marketing effort.

Link Building is best achieved when it's focused on building relationships. It is best to seek out people with interests and needs similar to your own and then just talk to them without an agenda to sell anything. If this is done well you may develop relationships with individuals as well as prominence in online groups or communities. You should not ask for anything or attempt to steer a conversation. It is very possible to strike up relationships with many like minded folks on these social forums.

Stoney deGeyter wrote an excellent article on Link Building and has included links to a 15 part series on basic aspects of SEO. This is a great primer and it parallels a small part of the no cost Veretekk online curriculum. Check him out:

I want to close with my observations on current events even though my only readers may be my wife and stepson. I notice that "severe oil pollution" has allegedly killed a pod of dolphins and 6 whales - but guess where! In the Persian Gulf! Can it be that our 'addiction' to oil has despoiled other regions of the world and its now our karma to feel the repercussions? Just a thought! I'm done here and am about to order my Dr. Who Vanishing Tardis Cup and also the Dr. Who Sonic Screwdriver Pen. Thank Heaven for Small Favors and "Thank You for allowing me to inflict myself upon you!"

Good Night Mrs. Levinson Wherever You Are!!!

Using Freebies to Promote Business

Wikipedia defines 'free' as something given or supplied without payment (also called gratis). Gratis is the process of providing goods or services without compensation. It is often referred to in English as "free of charge" (FOC) or "complimentary". I just googled the word 'free' and got over 3 Billion entries. I wonder if internet marketing can survive without the many so-called 'free' offers that permeate it.

Get Cool Free Graphics at Webfetti.com

The most powerful word in marketing is FREE!!! It is used in marketing everywhere and all the time. It is most honestly used when the offer is of goodvalue and is actually free. If you have to buy something else to get it or payexcessive 'shipping & handling' the offer is really phony. The Japanese say
that free is the most expensive.

Place Millions of Free Ads

In a standard business model goods and services are exchanged for monetary compensation. It would destroy this business model if companies offered goods and services free of charge although limited amounts of free goods are often given for promotional purposes. This is done in order to generate media coverage for their products and to encourage prospective buyers.

In the world of marketing free usually means the product or service offered is in fact a loss leader. This means in order to receive it you must give out contact information (like email, home address and phone number). This allows the givers permission to send you further offers using your info. Very often your personal info is sold to hundreds of spammers and telemarketers resulting in barrages of unsolicited email and annoying telemarketing calls.

Computer Giveaway - Free Entry

The free offer market is all about generating leads and you have to be careful as to what you are actually paying to get something free. You must consider the value of your contact information weighed against the value of the free service you are being offered. You have a right to know how the owner of the free site is going to use your information.

Having said all of the above it is only fair to concede there are an enormous number of great free offers out there for the taking. So just use common sense plus spam protection and you will be fine!

Earn Cash Shopping Online - FREE - Biz

The Veretekk system will ethically build you leads, traffic, mind share, and legitimate email lists. Veretekk offers the most comprehensive and advanced portfolio of marketing tools, training and support. Veretekk builds you exclusive prospects that are connected with you. They will Accept your emails, take your phone calls and occsionally call you before you get around to calling them the first time! Now, that is connected. And everyone's privacy stays private.

Veretekk has created many traffic portals offering excellent free services for a very good reason: to build a relationship with people who sign up in our portals. When you, as a Veretekk subscriber, use these portals the generated leads allow you exclusively to build friendly, profitable relationships. At this point your prospects are receptive and amenable to telephone contact.

Get Fresh Leads Daily - FREE

We at Veretekk are the pioneers of free products and services on the internet and we do not sell or in any way divulge our contact databases. To check us out why not get a FREE VERETEKK SILVER SYSTEM

Veretekk has created many traffic portals offering excellent free services for a very good reason: to build a relationship with people who sign up in our portals.

Good Night Mrs. Levinson Wherever you are!

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• Using Free Autoresponders (marketersdaily.com)

Importance of Leads in Internet Marketing

Image by Getty Images via Daylife

HELLO ALL! How are you today? As Craig Ferguson likes to say: "Its a Great Day for America". I couldn't agree more! I once worked with a Japanese team of engineers whose manager lead us in morning exercises and always said: "Every Day is A New Day". This has become my mantra!

In the field of online marketing every day requires new leads. Leads, of course, being the life blood of successful marketing. A very good source of daily leads is a website called Free FFAs - a Veretekk automated marketing tool available at No Cost. Today I received 1691 leads from this system and yesterday about 2000. This is pretty much the normal daily yield of fresh leads. This is a no cost Veretekk tool which you too can utilize - Just Click Here!

Veretekk systems collect daily leads that are posted to our FFA systems. Name, email address, ip address and date stamp are available for download. But be sure to uphold the rules and regulations of contacting these leads before attempting to market to them. Today I received 1691 leads from this system and yesterday about 2000. This is pretty much the normal daily yield of fresh leads. This is only one of the many effective Veretekk Tools.

Buying and selling leads no longer works at all. There is an ethics issue with the entire process in my opinion. This process requires the capturing of peoples' personal information - for example: name, address, city, state, zip, phone,email.

When you buy a batch of leads, 100 other people are also buying these leads. And you are competing against a barrage of pitches they are receiving. Even if you are lucky enough to call first THEY DO NOT KNOW WHO YOU ARE and very likely they DO NOT REMEMBER giving anyone permission to sell their information.

Your Sphere of Influence is The Holy Grail of Online Internet Marketing. Building a sphere of influence takes planning, time, focus and a system. When you think of laundry soap, chances are you thought of TIDE! That is mind share. That is a major Sphere of Influence. Tide has spent billions on advertising since the 1950s to build that mind share.

The Veretekk system will ethically build you leads, traffic, mind share, and legitimate email lists. Veretekk offers the most comprehensive and advanced portfolio of marketing tools, training and support. Veretekk builds you exclusive prospects that are connected with you. They will Accept your emails, take your phone calls and occsionally call you before you get around to calling them the first time! Now, that is connected. And everyone's privacy stays private.

Blastomatic is a No Cost Ad Submission system that sends ads to over 12 million pages. By using Blastomatic you will create millions of links pointing to your website - automatically! This can greatly help increase your site Sphere of Influence and help you to get a much better ranking in the search engines. The more you use Blastomatic, the more links pointing to your website are created - Just Click Here!

As I write this (while watching CNN) I notice president Obama is speaking in Buffalo New York this afternoon. He has pointed to limited progress in the battle against recession - mentioning encouraging new job creation and emphasizing the role of small business in the recovery. My associates in small business online marketing tell me they have experienced no recession in their internet business. This supports my suggestion that now is a very good time to create your own online job and be the boss. Whether you desire a second income as a backup in these difficult times or you need a primary income Veretekk is here to help you.